adidas

NOTHING TO WEAR

Can you think of a lasting signature shoe named after a woman? Young girls don't see a future in sports because they don't see a reason to pursue them, and with only temporary female athletic collaborations how can you blame them. 

THE LAUNCH

Opening day of Wimbledon,  ball girls will work the courts barefoot. The barefoot ball girls will spark the realization that on shelves today there are still no lasting or legendary successes of female collaborations.