altoids

CONTROL YOUR MOUTHMOSPHERE

Altoids calls for the self-care every murky, hot mouth environment deserves: the refreshment of Altoids.

PRINT

DIGITAL OOH

SNAPCHAT

One Degree to Cool!

Using a Snapchat filter, you’ll be given smokey breath until you catch a falling Altoid mint in your mouth. If you succeed, then you’ll be rewarded with cool, icy breathe. You can use your cool power to ice out the whole phone screen and write something about how cool you feel.

EXPERIENCE

Huge lip sculptures will take over the hottest cities. Passersby will be encouraged to enter by the refreshing, cool air blowing from inside. Entrants will be given a sample pack of Altoids to keep the cool experiencing going when they leave.

Co-CW: Wesley Rhodes

Co-CW: Ben Kalevela