champion

A lot has changed since the 90s. Some things haven't.

White Men Still Can't Jump.

TEASER

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OOH

Champion is doing a "White Men Can't Jump" reboot. These are the posters that will let you know. 

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#HUSTLEBOX

Champion will invite influential YouTubers within the basketball community to a 2 on 2 tournament to find out if they really got moves.

BROTHERHOOD TOURNAMENT

Those invited will Hustle Up in a 2 on 2 basketball tournament taking place on the iconic Venice Beach courts. Just like in the film  

IN-STORE INSTALLATION

CAN'T JUMP CHALLENGE

We’re putting on a dunk contest in Champion stores. One dunk (unassisted of course) is all it takes to win everything in the store.

 

What's the hustle?

 

The hoop is regulation Can’t Jump Challenge height: fifteen feet.

CW: Wesley Rhodes