In a world where big ice cream does the thinking for you by giving you already made and prepackaged ice cream options, Cold Stone allows you to think for yourself.
Cold Stone will launch this video to reveal the truth.
On the first day of summer, Cold Stone trucks will be released to bring people the chance to create their very own ice cream. If you have a craving for something so original that we don’t have the tools to make, give us the ingredients and we’ll turn it into ice cream too!
Cold Stone will use geo-location to locate costumers near big ice cream establishments. AirDropped coupons with messages will encourage people to treat your creativity!